Nonprofit Notables Ep3: Email Marketing Strategies With Matt McCutchan of Emma

Tired of “email blasting?” Matt McCutchan of Emma discusses how to start seeing REAL results.

In this episode of “Nonprofit Notables,” William Griggs interviews Matt McCutchan, a concierge specialist at Emma. Emma is a Nashville-based email marketing company helping companies to create stylish, branded emails targeted at their key client base. Matt discusses where to start an email marketing campaign, the importance of keeping data fresh and relevant, increasing metrics such as click-through rate and social sharing, and the tools Emma offers to aid in this process. Matt also shares his experiences moving from “batch and blast” techniques to digging in on a more personal level, and the appropriate methods to use in order to get great results. For more information, Matt says to check out,, and

About Matt McCutchan

Matt McCutchan works at Emma, Inc in Nashville, TN, offering strategy advice and training to Emma’s nonprofit clients. Matt also serves on the board of the Lost Boys Foundation of Nashville, coaches sports through Harvest Hands’ Empower Sports and YMCA of Middle Tennessee and is a member of the South Nashville Action People and United Methodist Volunteers in Mission. He and his wife, Rebecca, love to travel. When home in Nashville, they get their fix by frequenting La Hacienda Taqueria and other Latin favorites.

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