No one goes to a party they have not been invited to!
Much of the success of an event has to do with the quality of marketing that goes in before the big day. Event marketing is a huge and necessary tool for any nonprofit expecting to draw in guests to their well-planned events. Erin Hornsby, the promotions and web content coordinator for Now Play Nashville, is an expert in the event marketing field and joins this week’s episode of Nonprofit Notables with some tips on how to improve your nonprofit’s online event marketing. With great advice on building an event specific website, how to attract and encourage guests to buy tickets online, and how to build hype around your event, you won’t want to miss this episode!
About Erin Hornsby
A 2004 graduate of the University of Mississippi, Erin studied journalism and Public Relations. Upon graduation, she moved to Memphis where she worked as a sales rep and later fell back into her PR roots at an ad agency. This is where she learned all of her web knowledge doing corporate web communications for FedEx. She created energy conservation communication plans, edited video copy, wrote press releases, and strategized about what was next on the horizon. Nashville became Erin’s next stop on the career path. She’s always had a passion for volunteering her time with nonprofits, so wanted to incorporate her already web experience with giving back to the community. Four years ago, she landed with The Community Foundation and its initiative NowPlayingNashville.com, an online events calendar. She wears many hats at her job from working with nonprofits on how to submit events, promotional marketing in the community at various events (Street Team), coordinating volunteers, event logistics for the Street Team, promoting the county page initiative, online banner ad placements, and much more. In her spare time, she enjoys the occasional freelance jobs, helping her best friends plan their weddings, spending family time, and traveling. .