Learn how to increase the reach of your nonprofit and improve its sustainability with digital communications!
Each video in this toolkit examines a specific topic that will help your organization increase its number of volunteers and donors, in-turn allowing you to increase your impact! Topics include: social media, email marketing, content marketing, online video and MORE.
In order to create advocates for your organizations you must find individuals where they are and guide them down the path!:
Watching this video you will learn:
- How to move individuals down the funnel towards becoming advocate for your organization
- How to identify and segment your key audiences by relationship stage
- How to target each audience segment using your messaging, tactics and calls to action
- How to harness your current advocates to breed additional advocates
Nancy VanReece’s mission to advocate creative opportunities for communities to achieve their potential has been the driving force behind her success throughout her career.
Her blog has been actively discussing Living An Artful Life since 2005. A keynote speech is available on the topic. She also regularly speaks on issues regarding online marketing, social media communications, branding, copyright administration and clearance.
Nancy VanReece worked in the music business for nearly 25 years providing a variety of licensing, publishing, marketing and branding services. Her most recent work at Carpe Diem Management has allowed her to help small businesses and nonprofits understand and use social media to reach, build, and lead core audiences. With a keen eye to the latest trends in social media and online marketing, Nancy has provided detailed social media and social communications strategies for many businesses around the US. She is the Sr. Director of Partnership Development at Cool People Care, Inc. a strategist for GivingMatters.com, The Nashville Library Foundation, and The Transit Alliance of Middle Tennessee.
No one goes to a party they have not been invited to!
Much of the success of an event has to do with the quality of marketing that goes in before the big day. Event marketing is a huge and necessary tool for any nonprofit expecting to draw in guests to their well-planned events. Erin Hornsby, the promotions and web content coordinator for Now Play Nashville, is an expert in the event marketing field and joins this week’s episode of Nonprofit Notables with some tips on how to improve your nonprofit’s online event marketing. With great advice on building an event specific website, how to attract and encourage guests to buy tickets online, and how to build hype around your event, you won’t want to miss this episode!
A 2004 graduate of the University of Mississippi, Erin studied journalism and Public Relations. Upon graduation, she moved to Memphis where she worked as a sales rep and later fell back into her PR roots at an ad agency. This is where she learned all of her web knowledge doing corporate web communications for FedEx. She created energy conservation communication plans, edited video copy, wrote press releases, and strategized about what was next on the horizon. Nashville became Erin’s next stop on the career path. She’s always had a passion for volunteering her time with nonprofits, so wanted to incorporate her already web experience with giving back to the community. Four years ago, she landed with The Community Foundation and its initiative NowPlayingNashville.com, an online events calendar. She wears many hats at her job from working with nonprofits on how to submit events, promotional marketing in the community at various events (Street Team), coordinating volunteers, event logistics for the Street Team, promoting the county page initiative, online banner ad placements, and much more. In her spare time, she enjoys the occasional freelance jobs, helping her best friends plan their weddings, spending family time, and traveling. .
Even if you’re not Steven Spielberg, your nonprofit still needs a video director.
The use of videos is increasingly popular and important to the growth and PR of any nonprofit, and Sam Davidson of CoolPeopleCare is no stranger to the power of videos. On this week’s episode of Nonprofit Notables, Sam fills us in on the why, how, and what of putting together a short segment for your nonprofit. Even with very little skills in videography, you too can push your nonprofit out into the lime light, while developing a recognizable face for your organization. Tune in to this week’s episode to learn some quick and easy tips to producing your very own video.
Sam Davidson is a speaker, author, and entrepreneur who tells stories that need telling in order to motivate others to change the things that need changing. Since its founding in 2006, Cool People Care has connected thousands of individuals to causes in their local communities while its merchandise line has raised over $125,000 for nonprofit organizations around the US. He the co-founder of Proof Branding and is the author of three books: New Day Revolution, 50 Things Your Life Doesn’t Need, and Simplify Your Life. He lives in Nashville with his wife and daughter.
How do you get 2,000 Facebook likes in one week! Joey Strawn tells all!
In the fourth episode of “Nonprofit Notables,” GiveYear founder and CEO William Griggs interviews Joey Strawn of Paramore, a Nashville-based digital marketing company. William and Joey discuss content marketing – a different way to look at how a company handles marketing. Joey stresses the importance of distributing relevant and valuable content to draw customers/donations/volunteers, without sounding too “sales-y.”. He also touches on setting goals for a marketing campaign, and how to tailor your methods to fit those goals. Among the methods discussed are blogs, content creation, YouTube videos, newsletters, and more. Joey speaks of the importance of creating not only an online image, but also creating consistent content for customers. Joey can be found at Joeystrawn.com, as well as on Facebook, Twitter, and For Bloggers, By Bloggers.
About Joey Strawn
I am a digital marketer, blogger, PR practitioner, and all around swell guy. Currently, I run and work as the President and Chief Awesome Officer of Empty Jar Marketing. My primary focus is to help companies and people find and integrate their personalities and brands into their Digital Mediums.
I am a seven-year student/practitioner of marketing and public relations and was introduced to social media marketing while attending graduate school at Boston University. I have been writing, learning, and socializing ever since.
Through a New Lens, my first blog, was a combination of two main passions: social media marketing and movies. I attempt to bring out helpful themes and ideas from movies that we all watch in hopes to foster not only a desire to improve social media strategies, but also to encourage everyone to see the world around us in a new way.
Tired of “email blasting?” Matt McCutchan of Emma discusses how to start seeing REAL results.
In this episode of “Nonprofit Notables,” William Griggs interviews Matt McCutchan, a concierge specialist at Emma. Emma is a Nashville-based email marketing company helping companies to create stylish, branded emails targeted at their key client base. Matt discusses where to start an email marketing campaign, the importance of keeping data fresh and relevant, increasing metrics such as click-through rate and social sharing, and the tools Emma offers to aid in this process. Matt also shares his experiences moving from “batch and blast” techniques to digging in on a more personal level, and the appropriate methods to use in order to get great results. For more information, Matt says to check out Emailmarketingreports.com, Emailium.com, and myemma.com/blog.
About Matt McCutchan
Matt McCutchan works at Emma, Inc in Nashville, TN, offering strategy advice and training to Emma’s nonprofit clients. Matt also serves on the board of the Lost Boys Foundation of Nashville, coaches sports through Harvest Hands’ Empower Sports and YMCA of Middle Tennessee and is a member of the South Nashville Action People and United Methodist Volunteers in Mission. He and his wife, Rebecca, love to travel. When home in Nashville, they get their fix by frequenting La Hacienda Taqueria and other Latin favorites.
Is YOUR website doing what you want it to? Laura Click gives her advice on where to start.
In this episode of “Nonprofit Notables,” William Griggs interviews Laura Click, Founder and Chief Innovator at Blue Kite Marketing. Laura shares her insight about working with nonprofits and small businesses to change and update their marketing and social media strategies. Ms. Click also discusses the importance of people being able to find the nonprofit they are looking for online, and the huge opportunity it is, as a nonprofit, to be able to tell your story.
About Laura Click
Laura is founder and chief innovator of Blue Kite Marketing, a marketing and social media consulting group that’s passionate about helping small businesses and non-profits reach new heights. Throughout her 10-year career as a marketing and public relations professional, Laura has worked with Fortune 500 companies, small businesses, non-profits and government agencies. She has also developed award-winning campaigns and has spoken to groups about how to leverage social media.
A writer at heart, Laura received a Bachelor of Journalism from the University of Missouri. In her spare time, Laura loves giving back to the community and volunteers with her church and other local non-profits. She also trains for half marathons – she ran her first one in April 2010 and has run two more since then. Laura, and her husband, Garth, live in Nashville with their chocolate lab, Bailey.
Though promoting products is not my goal with this site, I will share products I recommend from time to time. If they are available through an affiliate network, I will probably add an affiliate link to the post. Regardless, rest assured that any product or service I recommend is something I know, like and trust and that it is something that will help you build your business.
Is YOUR website doing what you want it to? Laura Click gives her advice on where to start.
