Nashville Social Enterprise: Isabella Water
8 Feb
About Isabella Water:
According to their website, “Isabella Water is a socially conscious water company founded on the principle that everyone deserves clean water. We have created a product, Isabella Water stainless steel water bottles, to fund well building projects in Africa and Asia.” (source)
Why It Is Interesting:
- - Isabella Water takes a common product (a water bottle) and makes it into something more, something that not only serves it’s designed purpose (carry water, reduce plastic water bottle usage/waste), but goes even farther helping to generate funds that will be used to provide clean drinking water to individuals in both Asia and Africa.
The Facts:
- - In 2008, the US used enough plastic bottles to circle the earth 190 times.
- - To produce plastic bottles, manufacturers use 17 million barrels of crude oil—it takes 2,000 times more energy to make plastic bottles than to make tap water.
- - People in Africa spend over 40 billion hours a year walking for water.
- - Clean water can reduce water-related deaths by 21%, and hand washing by 45%.
- - Almost a billion people, or 1 in 8, don’t have access to clean water.
- - 5,500 deaths can be attributed to not having access to clean water—more than hunger, war, AIDS, and natural disasters.
- - The poorest households may spend up to 11% of their income on access to clean water.
(source)
How To Address A Huge Problem:
Passion + Creative Solution + Branding + Execution
It appears Isabella Water is proving this theory true.
What are you waiting for? Purchase a water bottle today!
