Dolla Dolla Bill Y’all!
Yesterday, Sue Painter did an excellent post titled 3 Steps To Get The Most Out Of BarCamp Nashville Even If You Don’t Know A Soul! I want to follow that post by talking about how to get the most money out of BarCamp Nashville.
Regardless if you are attending or speaking, you can use the simple tactic below to generate leads, sales, brand awareness and partnerships for your business. How? Follow me!
Step 1) Ask yourself, “What does your business specialize in?”
For example, if you specialize in search engine optimization, start there.
Step 2) Find and purchase two books on the your specialty.
The key here is to get two copies of a beginner book and two copies of a more advance title on the subject.
Step 3) Host a drawing for the books
Get the word out before hand and the day of, that you will be giving away some awesome books at lunch. Keep in mind, the lunch deadline pushes people to act. Then surprise people by doing it again at the end of the day. All people have to do to enter into the drawing is give you their business card.
Step 4) Gather two beer pitchers from behind the bar
Fine, other containers will do, but the key here is to keep the drawings divided by book level (beginners vs advance).
Step 5) Follow-Up!
On Sunday afternoon take the stack of business cards you collected and begin to go through them and develop your outreach approach (method, message, etc.). Generally speaking, the individuals that entered for a chance to win the beginner book could make great clients, while the people that entered for a chance to win the advance book could make great business partners.
Want two more ways drive sales at BarCamp? Fill out the form below and I will personally send them to you!
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