What is a pain in your butt?
Captive Eyes + Advertising
Hard Trend + Lead Generation
Hard trends usually are driven by technological, demographic or legislative/regulatory changes that are permanent and often transform the reality with which we must deal.
Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone.